Technicraft: Web Writing and Copy Building for All Things Marketing

 

Client

Technicraft

Project Type

Marketing & PR

Platforms

Squarespace
Instagram/Facebook
Print Collateral

 

Full disclosure - I have worked for my family’s company, Technicraft, since I was 15. Now, technically, I have only been here as a full-time professional since 2012, but I know this business inside and out. My role is the Ringleader and so I handle a multitude of tasks, but one of the greatest is my function as director of marketing and PR.

 
 

What I accomplished:

 

1.

A complete rebuild of the website and migration from WordPress to Squarespace in 2018.

 

2.

Blog posts discussing various topics related to the printing, framing, and signage fields.

 

3.

Social media posts and copy to promote the business while using content-rich language describing Technicraft’s products, services, and character.